Brand Identity Refresh for Merlin

“Merlin is a global digital music licensing partner that represents independent record labels, distributors, and other rights holders. Merlin members collectively represent over 15% of the global recorded music market, encompassing a spectrum of genres and cultures.”

[Full project details coming soon.]

I designed a refreshed brand ecosystem for Merlin using visual language that is both musical and modern.

The M-wave pattern uses a stylized version of the Merlin “M” monogram to create an infinitely scalable, repeatable pattern. Reminiscent of sound waveforms, the M-wave pattern speaks to Merlin’s legacy as a leading digital music licensing partner.

Social media post examples: