Ideleina Sánchez studied Illustration at Pratt Institute, where she fell in love with the world of children’s books and toys. The vibrant colors and imaginative storylines became central to her illustration style. As a graphic designer, Ideleina likes to ask the question, “Is this something a kid would like?” While she wouldn’t claim the content of her work is directed at children, she has the utmost admiration for how they can connect to compelling visuals and ideas at a visceral level. Kids remind us all to have a little more fun.